The tailor of taste

Burton’s Building, 783-787 Attercliffe Road, Sheffield
Burton’s Building, 582-588 Attercliffe Road, Sheffield
Burton’s Building, 783-787 Attercliffe Road, Sheffield: entrance detail © Simon Hollis

My mate Simon had an opportunity recently to inspect the interior of the former Burton’s shop at 783-787 Attercliffe Road, Sheffield and sent me a collection of images.  The shop exterior is intact though time-worn, and still bears decorative features that can be restored.  The interior, like the Banners department store a couple of hundred yards away, was simply a space for shop fittings, most of which have disappeared.

The Burton tailoring empire was founded by a remarkable man, a Russian Jew born Meshe David Osinsky (1885-1952), who emigrated to Britain at the start of the twentieth century with £100 to his name and hardly a word of English.

He began as an itinerant pedlar, and opened his first shop at Holywell Cross, Chesterfield in 1904.  From there he expanded to Mansfield and then Sheffield.  He married in 1909 and started his family in a modest but respectable cul-de-sac, Violet Bank Road in Nether Edge.

The men’s suits he sold were bought in at first, initially off-the-peg until 1906 when he offered a bespoke made-to-measure service.  By 1910 he moved to Leeds to manufacture his own garments, and in the 1920s his Hudson Road premises became the largest clothing factory in Europe with 10,500 employees.

His identity became grand as his business flourished:  his name was Morris Burton by 1909 when he applied for British citizenship;  he quickly changed to Maurice Burton, and by 1917 he was Montague Maurice Burton.  In 1931 he became Sir Montague Burton.

It’s possible, but not certain, that his suits originated the expression “full Monty” – jacket, waistcoat and two pairs of trousers.

In 1923 he hired the Leeds architect Harry Wilson to design the company’s new buildings on freehold sites in an instantly recognisable house style which in fact embraced a variety of materials and architectural features. There’s a detailed account of the company’s distinctive architecture at Burton’s ‘Modern Temples of Commerce’ | Building Our Past and A Spotter’s Guide to Montague Burton – the Tailor of Taste, Part 2 | Building Our Past.    At the time of his death there were 616 Burton’s stores.

783-787 Attercliffe Road is typical:  it’s located on a corner site next to the Adelphi Cinema.  a white faience façade divided by pilasters fronts a steel-framed structure, and there were prominent reliefs (one of which remains intact) of the contemporary Burton logo with its strapline “The Tailor of Taste”.  The first floor is top-lit because of the proximity of surrounding buildings, some of which have since been demolished.  Surviving decorative features include the foundation stone laid by Stephen Austin Burton (possibly a grandson), the mosaic-floored entrance with original cast-metal glazing bars and at least one glass panel naming Burton stores in other towns and cities.

There’s also a slightly earlier, more restrained Burton’s building on the corner of Staniforth Road at 582-588 Attercliffe Road (1931).  Stanley Howard Burton (Sir Montague’s eldest son) laid the foundation stone.  Upstairs was at one time the Astoria Ballroom, and by 1944 it was a billiard saloon.  It’s now occupied by a monumental mason, Madani Memorials.

The proximity of two Burton’s tailor’s shops tells us that Attercliffe folk were not rich but they were prudent, and many of them had cash and believed that “best is cheapest”.

Burton’s brand is now found only online, but around a couple of hundred of Harry Wilson’s buildings survive, though in England and Wales only half a dozen are listed, largely because English Heritage takes a dim view of good buildings stripped of their interiors.

Let’s hope the new owner of 783-787 Attercliffe Road treats the building kindly, because it commemorates the time when an ordinary working man could first afford a “Sunday-best” outfit as an alternative to his workaday clothes.

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